Web Measurement and Customization Opt-Out
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _ga_ | ID used to identify users | 2 years |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
Jetpack Stats
Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Learn more| Name | Description | Duration |
|---|
| tk_aip | Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized. | Up to 5 years |
| tk_ai | Stores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor. | Session in wp-admin; up to 5 years on the frontend |
| tk_qs | Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent. | 30 minutes |
| tk_tc | Used once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back. | Session (deleted immediately after use) |
Recaptcha
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Name | Description | Duration |
|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 179 days |
WooCommerce Sourcebuster
SourceBuster is used by WooCommerce for order attribution based on user source.
| Name | Description | Duration |
|---|
| sbjs_udata | Information about the visitor’s user agent, such as IP, the browser, and the device type | session |
| sbjs_first | Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current | Traffic origin information for the visitor’s current visit to your store | session |
| sbjs_first_add | Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current_add | Timestamp, referring URL, and entry page for your visitor’s current visit to your store | session |
| sbjs_migrations | Technical data to help with migrations between different versions of the tracking feature | session |
| sbjs_session | The number of page views in this session and the current page path | 30 minutes |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
Persistent Cookies
Many websites use “persistent cookie” technology. A persistent cookie is a small text file that this website places on your web browser so that it can gather anonymous summary demographic information, and remember your browser when it is used to visit our site again later—kind of like cookie crumbs! (Hence the name.) These cookies uniquely identify a browser on a computer, but never a person. In other words, if the same person uses Chrome and Internet Explorer, two unique browser cookies will be assigned, one for each browser, so that person well be counted as two different visitors because visits are based on browsers, not computers or persons. Most Internet browsers automatically accept persistent cookies. Although using persistent cookies creates a much better experience for you while using the site, most sites will also work without them. If you don’t want to accept cookies, you can edit your browser’s options to stop accepting persistent cookies or to prompt you before accepting a cookie from the websites you visit. Below you’ll find directions to help you disable cookies in some of the most popular desktop browsers and mobile browsers.
Important: If you choose to set your browser to reject cookies from every website you visit, this may adversely affect the functionality of websites you visit.
Changing Cookies Settings in Popular Desktop Browsers
Firefox Version 3.5 or Later
- In the “Tools” menu, select “Options”
- Under the “Firefox will:” dropdown, select “Use custom settings for history”
- Uncheck the “Accept Cookies from Sites” box to block all cookies Or
- Click the “Exceptions” button to enter specific websites that you wish to allow/disallow to set cookies
Internet Explorer version 6 or later
- In the “Tools” menu, select “Internet Options”
- Click the “Privacy” tab
- Move the “Settings” slider up or down to adjust your cookie acceptance settings (moving the slider all the way to the top will block all cookies) Or
- Click the “Sites” button to enter specific websites that you wish to allow/disallow to set cookies
Safari version 4 or later
- Click the geared wheel icon in the top right of your browser window.
- Select “Preferences”
- Select the “Security” tab
- Under “Accept Cookies:”, click the “Never” option to block all cookies
Chrome version 4 or later
- Click the wrench icon in the top right of your browser window
- Select “Options”
- Click the “Under the Hood” tab
- Click the “Content Settings” button
- Click the option to “Block sites from setting any data” to block all cookies Or
- Click the “Exceptions” button to enter specific websites that you wish to allow/disallow to set cookies
Disabling cookies in popular mobile browsers
Mobile Safari
- From your home screen on your iPhone or iPad, click “Settings”
- Click on “Safari”
- Click on “Accept Cookies”
- Select “Never” to block all cookies
Opera Mini on a Blackberry device
- From within the Opera Mini browser, press the menu key.
- Scroll down to access the drop down menu of options
- Select “Settings”
- Select “Privacy”
- Change the “Accept cookies” option to “Off” to block all cookies
Android Browser
- From within the Android browser, hit the menu key.
- Select “More”
- Select “Settings”
- Uncheck the “Accept Cookies” option to block all cookies
Disabling Google Demographic and Interest Reports
Many sites also use Google Demographic and Interest reports to gather anonymous summary demographic information about website visitors such as gender, age range, and areas of interest for adults over the age of 18. You can prevent your data from being collected and used by Google Analytics by installing the Google Analytics opt-out browser add-on.
Disabling AddThis Targeting Cookie
Many sites use AddThis to enable easy content sharing. AddThis collects non-personally identifiable information, and uses the information to deliver targeted advertising and personalized content. You can prevent your data from being collected and used by AddThis, by opting-out of AddThis targeted advertising.
